Use custom score ranges and quiz attributes to engage your audience while collecting lead information for sponsored content.
What is it?
Enhance your sponsored revenue while engaging your audience with interactive content. Test your audience’s knowledge while generating awareness and authority for your sponsors. This is a great way to generate first party data, qualify leads for sponsors, and engage your audience in one go!
Works great for:
- Learning more about your audience’s knowledge level
- Gathering first party data and information for your sponsors
- Engaging your audience in a fun and interactive way
CredSpark features used in this interaction:
- Custom Scoring
- Score Ranges
- Paste Questions
- Require Registration
- Shuffle Answer Choices
- Shuffle Questions
- Allow Retakes
Tips:
- It’s important to understand the nature of your interaction, and how your audience will perceive it. Make sure you are using a mixture of questions that are fun, knowledgeable, and lead-qualifying in order to generate the data your sponsors are looking for, while engaging your audience.
- Communicate with your sponsors to understand what kind of data they are looking for. That will likely impact the types of questions you ask, the call to action at the end, and how you can enhance your sponsor’s brand image through the nature of your interaction.
Try it out!