Leverage piping and display logic to generate higher value for your events and keep your attendees engaged.



What is it?


Generate leads for your event through interactive content! Leverage CredSpark’s various logic tools to generate various outcomes for your current and future attendees with fun and value generating content. 


Works great for

  • Gathering in-depth audience data and capturing leads for your events.
  • Improving first-party data collection to improve sponsor satisfaction
  • Increasing value and satisfaction for your event attendees.


CredSpark features used in this interaction:


Tips:

  • Be sure to think about your audience for your event, and appeal to their interests accordingly. Weaving in fun and engaging questions into your interaction is key to generating engagement before and during the event.
  • Include a clear call to action in the outcome view for participants. 
  • Use this opportunity to ask participants if they'd like to be on a mailing list to receive more information about the event or your organization.


Step By Step:


Step 1: Set up the Quiz


1. Define the Theme:

Choose a relevant theme for your event-related quiz.

Think about how this theme can align with your event and engage your audience.


2. Create Questions:

Prepare a set of questions to assess attendees' interests. 


3. Add Questions in the Quiz Tool:

Copy and paste your prepared questions into the quiz interface.

Enable features such as shuffle answer choices and require all questions to be answered to ensure variability and completion.


Step 2: Assign Outcomes


1. Define Quiz Outcomes:

Based on your questions, create different possible outcomes in the outcomes tab.


2. Add Outcomes in the Quiz Tool:

  • Go to the outcome tab in the CredSpark app.
  • Assign each outcome based on how respondents answer the questions.


Step 3: Customize the Outcome Results


1. Add Interactive Elements:

Enhance the outcome results by adding:

  • Images: Related to each outcome.
  • Buttons: For users to click and explore more content, such as related event exhibitions.
  • Descriptions: Provide relevant information for each outcome.


2. Suggestions for Attendees:

Include recommendations related to the outcome. For example, if someone receives the VR outcome, suggest VR exhibitions they can attend at your event.


Step 4: Add Registration Requirements


1. Enable Registration:

After quiz completion, prompt users to register by entering their information (e.g., name, email).


2. Customize the Registration Form:

  • Include fields like organization if needed.
  • Make certain fields required for submission.


3. Example headline: “Enter your information to receive a personalized itinerary for our event.”


Step 5: Design the Quiz Appearance


1. Adjust Layout and Style:

  • Use block layouts for a cleaner look.
  • Center the content to create a balanced visual experience.
  • Use the progress indicator feature to show quiz progress.


2. Customize Colors and Fonts:

  • Change the background color and adjust font styles (e.g. change the font to Lato).
  • Choose light or dark text depending on your background for readability.



Try it out:


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