If you are new to CredSpark, you might be slightly confused about your participation stats. Don’t worry, help is on its way! We will explain how to understand and interpret your participation statistics. But let’s start from the beginning.

You can find Participation Stats in the "Data&Analytics" Tab, Overview section:

Progress View comes in handy when you want to track your quiz performance daily. You can easily follow quiz/survey open and completion trends. Move the cursor on the day you are interested in and you will see daily starts for that specific day.

You can turn on/off specific measures by clicking on the icons on the upper line: Impressions, Views, Starts, Completions, Registrations, Daily Starts.

Also, you can set a specific date range in case you want to see statistics on a specific date or time period.

If you want to see overall interaction performance click on Funnel View:

Starting June 24th, 2021

We started measuring user engagement with your interactions (quizzes, surveys, etc.) in two better ways:

1) We now count Impressions separately from Views.  Impressions are how many times your interactions are loaded in a webpage and could have been viewed.  Views are how many times your interaction was viewed, depending upon whether someone scrolled far enough and lingered long enough.  Please see below for more details on how we count each.  These measures better reflect industry standard measurements of audience engagement.

2) We switched to a more accurate measure.  Formerly, we used Google Analytics to count Views, since we didn’t count Impressions separately.  But we found that GA data didn’t always reflect the reality of how many people saw your content (for various boring technical reasons we’re happy to explain if you’d like to discuss).  So our new method uses CredSpark’s servers to record every time your interaction is loaded, so we can report Views and Impressions precisely.

Last thing to know:  For your existing/legacy interactions, we’ve recalculated your Views/Impressions retroactively, going back to June 2019.  So the numbers you’ll now see should reflect those better measures.  There may be historical discrepancies:  Sometimes you’ll see Views and Impressions; other times just Impressions.  But on the whole, these last two years of metrics are now more accurate.


Impressions: An impression is defined as each time the CredSpark iframe loads inside your page. Be aware that not all impressions are unique--each time a person hits that page counts as an impression. An impression also does not necessarily mean a person has seen the iframe--look to views for that information. Also, impressions can be impacted by web security settings. Sometimes anti-virus programs scan the page prior to displaying it to the user. Scanning can also impact impressions count.

Views: A view is counted when the CredSpark iframe loads and at least 50% of pixels appear on the screen for at least one second. If your interaction is over 500 pixels tall, then a view will be counted when 250 pixels are visible for at least one continuous second. Views are unique, which means if a user retakes an assessment more than once, we will still only count one view. 

Starts: This is the number of people who actually started the quiz or survey. It means that they clicked the first button which might be “Next Question” or, if you have all the questions on a single page, then “Submits Answers”. Also, we are tracking starts from emails which will be displayed in the “Starts” bar as well. In the list of questions on the “Edit/Publish” tab, you can see how many people abandoned the quiz after each particular question.

Completions: The number of people who finished the quiz, meaning, they answered the final question prior to the registration form (whether or not there was a registration form.). We usually see around an 80% completion rate, meaning 80% of those who Start will also Complete. In some cases, the number who Start might equal the number who Complete, i.e. a 100% completion rate. If this happens, it’s almost certainly because all the questions were shown on a single page (no page breaks) and so the first button clicked was the ‘Submit Answers’ button at the end.  

Registrations: If you require quiz takers to complete a registration form in order to see their results, this chart will show how many people completed that form. Usually, our clients see around a 30% registration rate or better, but with incentives and the right messaging, clients can achieve registration rates as high as 65-70%. See this article to find out how you can increase your registration rate.

You will find more detailed statistics in Results Reporting.